Zeus & Ariel's Raw Pet Food — 6-Month Digital Growth Plan
A focused roadmap to build your brand's online presence across website, social media, Google, and video — designed specifically for Mission Viejo, Orange County, SFV, and LA County.
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Phase 1 & 2: Build the Foundation
(Months 1–2)
The first two months are all about getting the essentials right — a clean, optimized website, a fully built-out Google Business Profile, consistent social branding, and your first round of content going live.
🌐 Website
  • Audit & fix site structure, broken links, and navigation
  • Optimize page titles, meta descriptions & local keywords
  • Install Google Analytics 4 + Search Console
  • Publish first two blogs: Raw feeding benefits & transition guide
📍 Google Business Profile
  • Claim & fully complete your Google Business Profile
  • Add products, hours, FAQs & enable messaging
  • Upload high-quality photos of products, dogs & delivery
  • Request reviews from loyal existing customers
📱 Social Media
  • Revamp Facebook & Instagram with consistent branding & bio
  • Build a 6-month content calendar (2–3 posts/week)
  • Launch "Dog of the Month" UGC feature
  • Use Stories & Reels daily to boost organic reach
🎬 Video Content
  • Film brand intro video: who you are & why raw food
  • Film raw feeding demo video + lifestyle dog content
  • Repurpose blogs into Reels and short-form social clips
Phase 2 & 3: Grow Visibility & Social Proof (Months 3–5)
With your foundation in place, months 3–5 shift into growth mode — publishing more SEO content, collecting testimonials, building local partnerships, and showcasing real customer results.
Content & SEO Milestones
Month 3
Raw vs. Kibble blog, Best Proteins blog, keyword ranking review, local vet & groomer outreach
Month 4
2 new SEO blogs, homepage testimonials refresh, 3–5 customer spotlights, product spotlight video
Month 5
Before/after Results Gallery, full site audit, influencer partnerships, transformation story video
Ongoing Monthly Priorities
📱 Social
8–10 posts/month + daily Stories, Reels & DM engagement
📍 Google
Weekly GBP posts, respond to all reviews, update photos seasonally
🌐 Website
Monitor keyword rankings and site traffic every month
🎬 Video
Collect and repost UGC video content monthly
Month 6: Analyze, Report & Plan What's Next
Month 6 is your strategic reset. Pull full reports across every channel, document what worked, and use the warm audience you've built to make the case for expanding into paid advertising starting Month 7+.
🌐 Website Report
Pull 6-month SEO & analytics performance. Identify top-performing blogs and document all site improvements made over the engagement.
📍 Google Profile Report
Review 6-month GBP stats: views, clicks, calls & reviews. Document review count growth and local map ranking improvements.
📱 Social Media Report
Pull full analytics report on best content and top growth. Identify your warm audience built for future paid ad targeting.
🎬 Brand Highlight Reel
Film a 6-month recap video showcasing the brand journey — from launch to community growth and real dog transformations.

⭐ Month 6 includes a contract restructure conversation — present a proposal to add a paid ads budget starting Month 7+, backed by 6 months of real audience data and proven organic growth.